Tube Egypt
HealthXpert House

Photography

DIRECTOR : Mina Nathan​

CINEMATOGRAPHER : Mina Nabil

CLIENT : HealthXpert House

YEAR : 2024

OVERVIEW

Tube Egypt – HealthXpert House was a specialized medical event that brought together professionals, experts, and innovators from the healthcare and pharmaceutical industries. HealthXpert House participated actively to showcase their advanced solutions, services, and partnerships.

Our mission was to capture the essence of their presence at the event, highlighting key interactions, booth engagement, and overall brand representation through high-quality visuals.

CHALLENGES & APPROACH

Capturing a professional B2B medical exhibition like Tube Egypt requires an eye for detail and a subtle presence. The challenge was to document the technical and business aspects of HealthXpert House’s participation while maintaining a visual style that is both clear and engaging.

We focused on candid moments, product demos, and branding elements to ensure the visuals reflected both the company’s identity and the event’s significance. Lighting, crowd flow, and timing were all optimized to capture the best shots without interruption.

THE RESULT

The final photo and video assets provided HealthXpert House with strong visual content for marketing, PR, and internal documentation. These materials were leveraged across digital channels to emphasize their role in innovation and strengthen their positioning in the healthcare industry.

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