The ŠkodaMC Highlights project was a curated collection of photography highlights captured during the filming of the official Skoda Mc Documentary. These images served as a visual extension of the documentary’s narrative — documenting the brand’s identity, people, behind-the-scenes moments, and authentic expressions of Skoda Mc’s values.
The goal was to provide high-quality, storytelling visuals that complemented the video content while also standing strong as independent marketing assets for digital platforms, social media, and internal use.
Capturing impactful stills during a video production requires precise timing, adaptability, and a keen eye for emotion and brand context. The challenge was to work around live filming conditions, while ensuring the photos didn’t interfere with the documentary workflow.
Our approach focused on candid photography, using natural light, brand-relevant compositions, and detailed framing. The visuals were designed to emphasize authenticity, culture, and human connection, with each frame contributing to the broader brand story of Skoda Mc.
The ŠkodaMC Highlights photo set became a powerful storytelling tool, offering visually rich content that Skoda Mc could repurpose across their communication channels. These photographs not only reinforced the themes of the documentary but also provided the brand with evergreen imagery for promotions, press kits, and web content.
The result was a visually cohesive package that enhanced the documentary’s reach and deepened the emotional impact of Skoda Mc’s brand presentation.
