PremierMarket Christmas Carol

Videography

DIRECTOR : Mina Nathan​

CINEMATOGRAPHER : Mina Nabil

CLIENT : PremierMarket

YEAR : 2022

OVERVIEW

To celebrate the festive spirit of Christmas and New Year 2022, Premier Market launched a joyful promotional video showcasing its seasonal offerings and in-store celebration. The promo captured the vibrant holiday atmosphere, exclusive product displays, and cheerful moments shared by staff and customers.

CHALLENGES & APPROACH

The goal was to reflect holiday warmth and customer engagement in a short yet impactful visual story. We used cinematic lighting, quick festive transitions, and real customer reactions to evoke emotional connection and brand familiarity. Special attention was given to highlighting holiday decor, exclusive deals, and family-friendly scenes that resonate during this season.

THE RESULT

The video was widely shared on social media platforms and in-store screens, creating strong brand recall during the holiday rush. It helped increase footfall and seasonal sales, while reinforcing Premier Market’s identity as a vibrant, community-focused retailer during holidays.

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