Premiere Market
Arabic

Audio Production

DIRECTOR : Mina Nathan​

CLIENT : Premiere Market

YEAR : 2019

OVERVIEW

Premiere Market required a professional Arabic IVR voice system to improve their customer service experience. The project focused on delivering clear, polite, and easy-to-follow voice prompts that guide callers efficiently through the available options.

CHALLENGES & APPROACH

The challenge was to create an IVR script and recording that suit a broad Arabic-speaking audience with diverse dialects, ensuring the language was neutral, clear, and respectful. We collaborated with Premiere Market to fine-tune the script for simplicity and flow, and recorded the voiceover with a warm, trustworthy tone to foster positive customer interactions.

THE RESULT

The Arabic IVR system enhanced Premiere Market’s customer engagement by making phone interactions smoother and more user-friendly. Callers could quickly access the needed services, which led to better satisfaction and reduced call handling time.

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