This project was developed for Mrs. Martha Mahrous, a passionate and driven public figure running for Parliament. The goal was to build a strong personal brand through a series of professional visuals that reflect her leadership, credibility, and community-first values.
Through curated photography and graphic design, the campaign aimed to connect with voters by presenting Mrs. Mahrous as approachable, confident, and committed to positive change.
Creating visuals for a political campaign requires authenticity, relatability, and clarity. For Mrs. Mahrous, it was important to show her not just as a candidate, but as a representative of the people — someone who listens, engages, and acts.
We used natural, confident photography, paired with simple, message-driven graphic layouts to tell her story. Locations and wardrobe were chosen to reflect both professionalism and accessibility. The approach balanced formal portraits with real-life interactions, presenting her as a well-rounded and trustworthy leader.
The final visuals helped establish a compelling visual identity for Mrs. Martha Mahrous’s parliamentary campaign. These assets were used across social media, posters, flyers, and digital promotions, driving both visibility and voter engagement.
The campaign received positive attention, with the visuals playing a key role in conveying Mrs. Mahrous’s platform and values in a modern and impactful way.
