Mendes is a premium manufacturer of hot beverages, offering a curated selection of artisanal coffee, fine teas, and innovative drink blends for cafes, hospitality, and retail markets. Rooted in quality, craftsmanship, and heritage, Mendes sought a distinctive brand identity that would capture its dedication to rich flavors, sustainable sourcing, and modern indulgence. The branding project focused on elevating Mendes from a traditional producer to a contemporary lifestyle brand.
Mendes faced the challenge of balancing its artisanal heritage with a modern, market-ready identity that could compete on shelves and online. The previous brand lacked distinctiveness and failed to communicate the sensory richness and ethical sourcing behind each product. Our approach combined visual storytelling with strategic positioning — developing a warm, elegant logo, an earthy yet premium color palette, and tactile packaging design that evokes authenticity and comfort. We implemented an SEO-focused website and product catalog using keywords such as “gourmet coffee manufacturer,” “premium tea blends,” and “sustainable hot drinks” to attract distributors and direct consumers alike. Visual assets were tailored to support both retail visibility and digital campaigns.
The rebranding of Mendes resulted in a refined, cohesive identity that resonated with both B2B partners and lifestyle-conscious consumers. The redesigned packaging stood out on retail shelves and improved product perception, while the optimized website saw a boost in organic traffic and wholesale inquiries. Mendes is now recognized not just as a drink manufacturer, but as a trusted curator of warmth, ritual, and quality—poised for expansion into new markets and product lines.
