Makramallah Group is a well-established name in the construction and real estate development sector, known for delivering high-quality infrastructure and residential projects. Our branding campaign focused on modernizing the visual identity and positioning the group as a forward-thinking, trustworthy leader in the construction industry.
Makramallah Group needed a brand identity that reflected its scale, heritage, and commitment to innovation. The challenge was to elevate the brand without losing its established credibility in the market.
We began by crafting a new brand identity system, including a logo, typography, and color palette that represented strength, reliability, and progress. A brand voice and messaging framework was developed to highlight their commitment to quality, safety, and long-term value. We applied this across corporate profiles, brochures, on-site branding, and digital platforms, ensuring consistency and professionalism across all touchpoints.
The new branding brought a refreshed, cohesive image to Makramallah Group, helping it stand out in a crowded construction market. It enhanced stakeholder trust, improved brand recall, and laid a solid foundation for future marketing and investment initiatives.
