Enty ElChef is a cooking show presented by Awlad Ragab, aiming to connect with families through delightful recipes, culinary tips, and household inspiration. Episode 01 kicked off the series with a flavorful and engaging introduction, highlighting products available at Awlad Ragab stores and practical cooking techniques for everyday meals.
Launching a branded cooking show required a clear format, visual consistency, and engaging content to capture viewers’ attention. The challenge was to balance product placement with entertainment, making it feel natural and helpful.
We approached the production with a studio-style setup, using warm lighting, close-up food shots, and easy-to-follow instructions. The host delivered the recipe steps in a relaxed, friendly manner to encourage audience trust and interaction. Branded visuals and smooth editing kept the pace enjoyable and the message clear.
Enty ElChef EP01 successfully marked the beginning of a promising branded content series. It resonated with home cooks and families, generating strong engagement across digital channels and reinforcing Awlad Ragab’s image as a family-focused brand that offers more than just products—it offers inspiration.
