EP Group collaborated with Dr. Merna Nagy and Solaris to produce a dynamic podcast promo reel, designed to tease an upcoming episode focused on skincare, confidence, and expert advice. This short-form content was created for platforms like Instagram Reels and TikTok, where grabbing attention quickly is key.
The goal was to visually promote the podcast while reinforcing Solaris’s identity as a trusted brand in beauty and wellness, connecting science with everyday skin solutions.
The challenge was to compress valuable content from a full podcast into a short, engaging promo reel that builds curiosity and encourages viewers to watch or listen to the full episode.
I selected highlights from the conversation that were emotionally strong and visually expressive. Combined with on-brand typography, fast-paced cuts, and subtle animations, the final reel provided a smooth balance between professional podcast aesthetics and social media appeal.
Close attention was paid to syncing the video with upbeat music and optimizing the layout for mobile screens.
The Dr. Merna Nagy Podcast Promo with Solaris was a success across social platforms, increasing interest in the full podcast episode and enhancing Solaris’s digital presence. The reel served as an effective tool for storytelling and brand positioning, highlighting Solaris’s role in the skincare conversation.
Its short, polished format made it easy to share, repost, and include in both paid and organic campaigns.
