Case Study
Harmony Clinic

Videography

DIRECTOR : Mina Nathan​

CINEMATOGRAPHER : Mina Nabil

CLIENT : Harmony Clinic

YEAR : 2024

OVERVIEW

This animation project was developed for Harmony Clinic to visually communicate their healthcare services and brand message in a clean, accessible, and engaging format. The goal was to create a compelling animated video that explains their values and patient-centered care in a way that resonates with both existing and new clients.

CHALLENGES & APPROACH

The key challenge was to deliver complex medical and wellness information in a simple, friendly, and trustworthy tone. The video needed to feel both informative and calming—matching the clinic’s brand essence.

We used a minimalist animation style with soft color palettes and smooth transitions to maintain a professional and soothing visual identity. The script was designed to be concise and emotionally reassuring, focusing on the clinic’s commitment to personalized care.

THE RESULT

The animation successfully improved online engagement and understanding of Harmony Clinic’s services. It has been used on the clinic’s website, social media platforms, and digital advertisements—enhancing brand awareness and patient inquiries.

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