Belia Hanem

Digital Marketing

DIRECTOR : Mina Nathan​

CLIENT : Belia Hanem

YEAR : 2022

Belia Hanem - Social Media - Nov 2022 02 © ProMina Agency
Belia Hanem - Social Media - Nov 2022 02 © ProMina Agency(1)
Belia Hanem - Social Media - Sep 2022 04© ProMina Agency
Belia Hanem - Social Media - Aug 2022 29 © ProMina Agency

OVERVIEW

Belia Hanem is a prominent women’s car blogger dedicated to empowering female drivers with practical car care tips, driving advice, and automotive insights. The goal of the digital marketing campaign was to increase her online visibility, grow her engaged community, and position her as a leading voice in the women’s automotive space.

CHALLENGES & APPROACH

The main challenge was to break stereotypes and reach female drivers who often feel underserved in automotive content. We developed an SEO-driven content strategy focused on keywords like “car tips for women,” “female driver advice,” and “women’s car maintenance.”
On social media platforms such as Instagram, TikTok, and YouTube, we produced relatable, easy-to-understand video tutorials, Q&A sessions, and myth-busting posts tailored for women. Paid social campaigns targeted women drivers aged 18-45 interested in cars and personal empowerment. Consistent engagement tactics fostered a supportive online community.

THE RESULT

Belia Hanem’s digital presence grew significantly, with a 200% increase in website traffic from organic search, a 3x growth in social media followers, and strong community interaction on her posts. She has become a trusted resource for female drivers seeking practical, confidence-building car advice. Her content now ranks highly for key search terms related to women’s automotive tips.

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