The Awlad Ragab – North Coast TVC is a lively musical commercial created to promote Awlad Ragab’s products during the summer season. Set against the vibrant backdrop of Egypt’s North Coast, the ad captures the fun and refreshing spirit of the brand with upbeat music and engaging visuals.
Our goal was to create a summer-themed musical TVC that feels energetic and inviting while clearly promoting Awlad Ragab’s products. We developed a catchy and joyful song paired with colorful scenes of beach and holiday vibes, making the commercial resonate with viewers planning their summer activities.
The campaign successfully increased brand visibility during the summer season, associating Awlad Ragab with fun, freshness, and quality. The musical TVC attracted positive attention, enhancing both brand loyalty and seasonal sales.
