This creative stop motion project was developed to celebrate Awlad Ragab’s birthday, highlighting the brand’s legacy and customer appreciation in a fun and engaging way. The concept aimed to bring products to life and deliver a joyful, festive message to their audience.
The challenge was to create an eye-catching and smooth stop motion animation that reflects the celebratory spirit while staying true to Awlad Ragab’s identity as a trusted retail chain.
We used real products and props, paired with carefully timed motion frames, to craft a vibrant and playful visual story. Attention was given to lighting, frame transitions, and color composition to ensure the animation felt polished and professional—perfect for both in-store displays and social media engagement.
The stop motion video gained excellent engagement across Awlad Ragab’s digital platforms, reinforcing customer loyalty and boosting brand presence during the birthday campaign. It stood out from traditional video formats and added a unique creative flair to their marketing efforts.
