To celebrate the grand opening of the Ahram branch, Awlad Ragab launched a promotional campaign aimed at capturing the energy, scale, and excitement of the event. The video served as a vibrant highlight reel, showcasing the store’s new offerings, customer turnout, and exclusive launch-day promotions.
The event drew a large crowd, which required dynamic shooting techniques to capture key moments without disrupting the customer experience. The challenge was to reflect the brand’s strong community connection while spotlighting the store’s modern layout and promotional offers.
Our approach combined on-ground candid shots, wide angles of the store layout, and focused clips on customer engagement and product displays. We created a fast-paced highlight reel tailored for both broadcast and social media engagement.
The final promo video provided Awlad Ragab with a vivid, engaging highlight reel that reflected the success of the new branch launch. It was widely shared on social platforms and used in future campaigns to reinforce the brand’s growth and presence across Egypt.
