This project involved designing a dynamic motion graphic for the massive LED screen at Arabella Plaza, one of the prominent commercial hubs in the region. The animation was intended to captivate foot traffic, promote ongoing events, and visually enrich the visitor experience at the plaza.
Creating content for a large-format display comes with its own set of challenges—primarily resolution, readability, and timing. The animation needed to maintain visual clarity and impact across various viewing distances and angles, all while aligning with Arabella Plaza’s vibrant brand identity.
We crafted a bold, high-resolution animation with clean motion, vibrant colors, and engaging visual storytelling that could effectively run in a loop and grab attention without overwhelming the space. The pacing was optimized for viewer engagement in a busy outdoor environment.
Creating content for a large-format display comes with its own set of challenges—primarily resolution, readability, and timing. The animation needed to maintain visual clarity and impact across various viewing distances and angles, all while aligning with Arabella Plaza’s vibrant brand identity.
We crafted a bold, high-resolution animation with clean motion, vibrant colors, and engaging visual storytelling that could effectively run in a loop and grab attention without overwhelming the space. The pacing was optimized for viewer engagement in a busy outdoor environment.
