TRIO branding

Branding

DIRECTOR : Mina Nathan​

CLIENT : TRIO

YEAR : 2019

OVERVIEW

TRIO Sound Studio is a dynamic audio production hub specializing in music recording, sound mixing, voice-over, and audio branding services. Catering to artists, filmmakers, advertisers, and content creators, TRIO offers high-quality sound engineering with a creative edge. The branding project aimed to position TRIO as a professional yet artistic studio that blends technical excellence with sonic creativity.

CHALLENGES & APPROACH

TRIO Sound Studio needed a brand identity that resonated with both emerging talents and industry professionals, while standing out in a crowded creative market. The challenge was to visually and verbally communicate the studio’s blend of precision, passion, and innovation. Our approach was to design a bold and modern identity, featuring a geometric logo inspired by sound waves and the idea of “three harmonized elements”—representing music, voice, and production. The visual system included moody, acoustically inspired color tones, clean typography, and adaptable layouts for both digital and studio signage. To boost search engine visibility, we developed SEO-friendly content with keywords such as “professional recording studio,” “audio mixing services,” and “music production Egypt,” strategically embedded across web and social platforms.

THE RESULT

The rebrand elevated TRIO Sound Studio’s image from a local studio to a creative audio powerhouse. With a distinctive visual identity and an SEO-optimized digital presence, TRIO attracted a broader client base—from independent musicians to commercial production houses. The brand saw an increase in online inquiries, social media engagement, and studio bookings, reinforcing its position as a trusted name in high-quality sound production.

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