SAN KOLTA branding

Branding

DIRECTOR : Mina Nathan​

CLIENT : SAN KOLTA

YEAR : 2021

OVERVIEW

SAN KOLTA is a diversified business group operating across multiple industries, including construction, agriculture, import/export, and general services. With a growing footprint in both local and international markets, SAN KOLTA needed a unified brand identity that reflects its strength, versatility, and long-term vision. The branding initiative aimed to bring cohesion to its varied ventures while reinforcing a professional, trustworthy image to partners, clients, and stakeholders.

CHALLENGES & APPROACH

As a multi-sector business, SAN KOLTA’s biggest challenge was brand fragmentation—each division operated under different visual styles and tones, leading to inconsistent messaging and diluted brand equity. Our approach focused on building a master brand identity that could unify all divisions under one strong, adaptable system. We designed a bold, corporate-inspired logo symbolizing growth and connectivity, with a color scheme flexible enough to differentiate each business arm while maintaining brand unity. We also developed brand guidelines, internal communications materials, and an SEO-optimized web structure using keywords such as “multi-business company Egypt,” “construction and agriculture services,” and “import/export solutions” to enhance digital discoverability.

THE RESULT

The SAN KOLTA rebrand resulted in a cohesive, modern corporate identity that strengthened internal alignment and external perception. The new visual system improved brand consistency across all business divisions, while the SEO-friendly website and content strategy led to improved online visibility, partner engagement, and client acquisition. SAN KOLTA is now better positioned to scale, diversify, and communicate its broad capabilities under a unified brand umbrella.

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