In 2018, Hosni Restaurant Group aimed to strengthen its presence and highlight its signature dishes through a high-energy promotional video. The campaign was designed to reflect the restaurant’s legacy of authentic Egyptian cuisine with a modern twist, across its growing chain of branches.
With a variety of locations and a diverse menu, the main challenge was to highlight Hosni’s rich food culture in a way that resonates with both long-time customers and new audiences. We used a visual storytelling approach, featuring hero shots of signature meals, in-restaurant ambiance, and smiling customers, capturing the essence of dining at Hosni.
The shoot was designed to blend traditional authenticity with modern presentation, aligning with the evolving brand identity in 2018.
The promotional video successfully captured the vibrant atmosphere and culinary appeal of Hosni’s restaurants. It was featured across digital platforms and television, increasing brand awareness and foot traffic across multiple branches. The campaign reinforced Hosni’s position as a trusted name in Egyptian dining experiences.
